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Research papers

The launching of two special interest magazines

This case tells about the launches of two special interest magazines and the results obtained. These launches were the very opposites to each other. One of the magazines was started very spontaneously on the solid insight and belief of its makers....

Catalogue: Seminar 1979: Publishing And The Communications Industry
Authors: Matti Peltonen, Patrick Elg
November 1, 1979
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Citation

Peltonen and Elg (1979a, November 01). The launching of two special interest magazines. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-launching-of-two-special-interest-magazines


Research papers

The success of Hjemmet in the general magazine market in Norway

The paper tells how a family orientated women's weekly, Hjemmet, widened its audience dramatically through a coordinated editorial/marketing effort. During a 5 year period after 1974 circulation almost doubled, without reducing sales of the main...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Authors: Helge Boekenes, Mette Moe
November 1, 1979
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Citation

Boekenes and Moe (1979a, November 01). The success of Hjemmet in the general magazine market in Norway. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-success-of-hjemmet-in-the-general-magazine-market-in-norway


Research papers

Using trade and technical publication as a "mini" data base

L'USINE NOUVELLE, top trade and technical publication in France because of its "rapport" with both readers and advertisers, provides a comprehensive source of data. In fact, L'USINE NOUVELLE publishes on average 15000 ads ; this represents 2400...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Alain Meyer
November 1, 1979
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Citation

Meyer, A. (1979a, November 01). Using trade and technical publication as a "mini" data base. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-trade-and-technical-publication-as-a-mini-data-base


Research papers

Estimating the market share, readers profile and important attributes of a newspaper

This paper tries to demonstrate how a marketing research project aids decision makers to improve the validity and reliability of their decisions. A survey was undertaken to find out the present and future levels of market share, the appropriate ratio...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Kemal Kurtulu
November 1, 1979
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Citation

Kurtulu, K. (1979a, November 01). Estimating the market share, readers profile and important attributes of a newspaper. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/estimating-the-market-share-readers-profile-and-important-attributes-of-a-newspaper


Research papers

Socio-psychological characteristics of book-buyers in the book stores in comparison with book club members

Over the last 4-5 years there has been, in Italy, a rapid growth of book clubs as against a fairly contained growth of book sales in the book stores. This rapid growth has been caused by a type of public which is generally different from that of Book...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Arnaldo Aisa
November 1, 1979
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Citation

Aisa, A. (1979a, November 01). Socio-psychological characteristics of book-buyers in the book stores in comparison with book club members. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/socio-psychological-characteristics-of-book-buyers-in-the-book-stores-in-comparison-with-book-club-members


Research papers

What do readers do when their newspapers and weeklies fail?

In 1977 we had in Denmark a labour dispute giving stoppages in the publishing of dailies for a period of 3 weeks and irregularities in the publishing of weeklies. This happens every second year, but in 1977 it was a special situation as the greatest...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Sigurd Bennike
November 1, 1979
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Citation

Bennike, S. (1979a, November 01). What do readers do when their newspapers and weeklies fail?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-do-readers-do-when-their-newspapers-and-weeklies-fail-


Research papers

Psychographics and its practical application to the publishing business

This paper shows the findings of the first psychographics conducted in Italy on a national sample representative of the adult population ageing from 18 to 65 years and the practical application to a family weekly magazine which has a wide...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Costantino Jannacone
November 1, 1979
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Citation

Jannacone, C. (1979a, November 01). Psychographics and its practical application to the publishing business. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/psychographics-and-its-practical-application-to-the-publishing-business


Research papers

Reconstruction Of Fyns Tidende

This is an account of how the editorial staff and the marketing department through readership research were able to remodel an old traditional local newspaper in Denmark. The project that included market research as well as analysis of technical and...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Svend A. Linde
November 1, 1979
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Citation

Linde, S. A. (1979a, November 01). Reconstruction Of Fyns Tidende . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/reconstruction-of-fyns-tidende-


Research papers

Control techniques in a sample survey

The analysis described in this report concerns the control techniques used in sample surveys , and is based on a ten-year experience made by field work in this area and specifically applied to the survey on the Italian Periodical Press Readership by...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Angela Amoroso, Costantino Jannacone
June 15, 1979
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Citation

Amoroso and Jannacone (1979a, June 15). Control techniques in a sample survey. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/control-techniques-in-a-sample-survey